Tom Robertson, Ph.D.

Tom Robertson, PhD
Co-Founder and CEO, Cogent Education (IS3D LLC), Georgia

Tom’s Success Story

Contribution to Science

Increase the interest of middle and high school students in neuroscience. Tom’s video game incorporates core technologies and an innovative design to draw students into an environment where they can learn through play, experimentation, and failure.

  • The best part for cogent education in getting their funding approved with ORIP was that it allowed Tom “to offer jobs to some of the brightest young professionals you could ever meet.”
  • In Phase II, Tom plans to increase the scope of Nurbits to address concepts that teachers have identified as being difficult for their students to master, namely the integration of the nervous system with other systems of the body and signal transduction pathways.
  • Tom believes that "the biggest problem with education is a lack of student engagement."

Tom’s 7-Step SBIR Application Approach

  1. Identify the problem you are trying to solve.
  2. Prove that customers would value a solution to the problem.
  3. Design a solution and show that customers will see value in your approach.
  4. Determine the budget needed to develop the product.
  5. Seek support from an industry partner.
  6. Design an appropriate evaluation study to either test the feasibility (Phase I) or rigorously determine the efficacy (Phase II) of the product.
  7. Write the research strategy, specific aims and abstract.

NIH-ORIP does not endorse the product or the company named above. This material is for informational purposes only.

NIH-ORIP does not endorse the product or the company named above. This material is for informational purposes only.